Anke Limbach

Anke Limbach

Welcome to Limbach Consulting, business consulting for the financial services industry since 2008.

Thanks for visiting our site.

Limbach Consulting works primarily for investment management companies and banks – of German or international origin.

I can offer well-grounded know-how and practical experience to my customers based on many years of working in the financial services sector.

I spent 15 years with an international investment management company. During this time, I was able to build, restructure and develop several business units, such as customer services, third party fund distribution via a propriety fund platform or a defined contribution concept for corporate clients.

Since my move into business consulting in 2008 I have successfully completed a number of projects for clients in KVGs and banks. Examples are:

  • Implementation of regulatory requirements
  • Management consulting and streamlining of processes
  • Consultancy for business transformation initiatives
  • Sparring partner for Customer Experience strategies

I‘d be delighted about the opportunity to also work for you and your organisation.

Contact details are:

Anke Limbach
Nerotal 54
65193 Wiesbaden
phone: +49 172 670 59 11

Consulting Services

Whether as project manager or business analyst, at every level I will offer my clients advice and support in the implementation of their strategic initiatives or regulatory requirements.

If you are interested in further details I am happy to provide you with a proposal tailored to your needs.

Consulting Services

Insourcing or
Regulatory requirements
(e.g. MiFID, PRIIPs)
Migration of processes,
people, systems
Identification of
growth opportunities
Feasibility assessment
for new products or services

Whether as project manager or business analyst, at every level I will offer my clients advice and support in the implementation of their strategic initiatives or regulatory requirements.

If you are interested in further details I am happy to provide you with a proposal tailored to your needs.

Business development

More success through customer orientation

In mature markets products become increasingly commodinised and the true differentiator will be how organisations deal with their customers. Customer Experience Management becomes the business development strategy.

Customer Experience has eventually made it onto the agenda of the financial services industry with the start of the "Digital Transformation". But for a truly successful organisation it is important to remember that customers have many experiences beyond a company‘s digital paths.

Customer Experience Management could also be called Customer Focus - but defined from the perspective and through the eyes of the customer. It therefore consolidates every opinion customers have about a company, about its brand, its performances and promises; and these opinions can be expressed in different ways, such as

  • directly - communicated to the company
  • indirectly - voiced about the company
  • implicitly - expressed by behaviour

Is is important to keep in mind that customers‘ opinions are influenced by each and every interaction with a company, across all touch points.

Customer Experience thereby reflects customer satisfaction and ultimately has a direct impact on business results.

Feel free to contact us if you wish to develop your own Customer Experience Strategy as a business tool for lasting success.

Project references

Please find below an excerpt of completed projects

Business Development

  • Evaluation and alignment of marketing & sales processes
  • Strategic consulting for targeting a new customer segment
  • Service development for private label funds
  • Key account workshop on customer loyalty and acquisition
  • Conception and implementation of defined contribution solutions

Process optimisation

  • Cost-benefit assessment of applications for the procurement and processing of market data within portfolio management
  • Evaluation and enhancement of trading processes and front end applications within portfolio management
  • Review and adjustment of Systematic Product Review processes in the context of risk management


  • Change of portfolio management application
  • conception, implementation and evaluation of user application and e2e tests
  • support of portfolio migration

Organisational development

  • Realignment of roles, tasks, responsibilities in marketing


  • Implementation of MiFID II and PRIIPs Product Governance requirements for the distribution of financial instruments

Please contact us if you need further details or references.

Legal notice/Contact

Anke Limbach
Nerotal 54
65193 Wiesbaden

+49 (0) 172 670 59 11

Legal status
Individual enterprise
Anke Limbach


Webdesign: atelierlouis

Privacy notice

Responsible entity in the sense of the data protection laws, in particular the EU General Data Protection Regulation (GDPR) is:

Anke Limbach
Nerotal 54
65193 Wiesbaden
Tel.: +49 (0) 172 670 59 11

Your rights as those who are concerned.

You can always exercise the following rights under the contact details of our data protection officer:

Information about your stored data and their processing (Art. 15 GDPR),

Correction of incorrect personal data (Art. 16 GDPR),

Deletion of your stored data (Art. 17 GDPR),

Restriction of data processing, if we are not yet allowed to delete your data due to legal obligations (Art. 18 GDPR),

Objection to the processing of your data by us (Article 21 GDPR) and

Data portability, provided you have consented to the processing of data or have concluded a contract with us (Article 20 GDPR).

If you have given us your consent, you can withdraw it at any time with effect for the future.

You can contact a regulatory authority at any time with a complaint, such as: B. the competent authority of your country of residence or the authority responsible for us as the responsible authority.

A list of the supervisory authorities (for the non-public area) with address can be found at:


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